Astrology is a very popular subject, especially among Millennials and
Generation Z, many of whom use it to determine relationship
compatibility. However, despite the popularity of dating apps, there
are no dating apps that include astrology in it as a key component.
Thus, my StarCrossed app is meant to unify astrology and dating into a
singular app. Users can use this app to not only understand astrology
and keep up with horoscopes, but connect with people based on
astrological and personal compatibility.
While there are many astrology apps and dating apps available, many
users are dissatisfied with both. For astrology apps, most users feel
that they do not understand enough about astrology to understand how
to apply it to their lives. For dating apps, many users, particularly
women, do not feel comfortable using them because of online harassment
and concerns with safety. As such, StarCrossed aims to not only merge
the two subjects into a single app, but to provide a positive
experience for everyone who wants to use it.
03. USER SURVEY
When I wrote the survey, I wanted there to be space such that in
the event that there was not a market for astrology dating apps, I
could use the information to go into a different direction with this
project. The results I got from the people who completed the survey
went as follows:
The most common reasons why people use astrology:
Just for fun, or to connect with social groups:
Contextualize people's personalities:
Respondents use astrology to do the following:
51.4% of users
Describe themselves and self actualize
Use it as a guidance for navigating life
Are respondents open to using an astrology
Majority of people surveyed are:
From the responses, it is clear that there is a market for this
kind of app among astrology users, especially if they use it to
figure out aspects of their individual personality. It is also
important to note that for respondants who are not connected with
81.8% of people
are open to using an astrology app
provided that it explains to them what different astrology terms
mean, as well as the purpose of the different signs within their
natal chart. This is determined by one's location and time of birth,
and is meant to explain the intricacies of one's personality. This
is to say that if the app provides educational material about how
astrology works, it may garner interest from people who are both
passingly familiar with astrology and already invested in astrology.
04. USER PERSONA
These user personas were created based on two different profiles:
Regina, who is a romantic and uses astrology as confirmation bias but
with a healthy grain of salt, and Natalie, who is a skeptic but uses
astrology to connect with people and make sense of their personality.
Age: 25 years Gender: Woman
Quote:"For me, I just use astrology as confirmation
bias on myself"
Age: 22 years Gender: Non-Binary
Quote:"Astrology appeals to folks who want
guidance and a tool for self reflection and feel left out of
institutional religion. People crave structure during chaos and
astrology provides that outlet."
Learning more about astrology and the characteristics ascribed
to them so she can see them in other people
Connecting with a potential partner over astrological
Finding relationships with people who have a shared interest in
Using an astrology/dating app that allows them to connect with
Having an app that could help plan dating by listing potential
dates or hangouts, with the option of it being based on their
Learning more about how planets determine people's actions
Not knowing enough about astrology to understand planetary
movement or sign compatibility to comprehend astrology's
application to relationships
Dating apps that are not friendly for women by doing little to
Difficulty finding a good way to establish compatibility with
Fear of how personal information will be used by tech
Fear that one's birth chart shown in full could compromise
People taking astrology too literally and excluding certain
05. COMPETITIVE ANALYSIS
Because of the surprising lack of astrology centered dating
apps, I have used popular programs that are centered exclusively around
astrology or dating for my competitive analysis.
Co-star is by far the most popular astrology app according to
survey respondents. This app uses AI technology and NASA's data about
planetary bodies to create customized horoscopes for users based on
their natal chart.
In terms of websites, Cafe Astrology is an established, well known
site that has a wealth of information for astrology users of all
experiences. This page covers everything from generating natal
charts to explaining planetary placements and horoscopes.
For dating apps, I chose Bumble, which is a well known app that got
popular for having women reach out first in heterosexual
relationships. This feature was designed to give agency for women
and potentially decrease instances of harassment.
Minimum Variable Product:
Horoscopes based on sun signs
Natal chart for users, and an explanation as to what the signs in
the chart mean
Explaining planet placements
Connecting people using chart compatibility, but in a way that is
inclusive for skeptics of astrology
Lack of astrology centric dating apps will make this product stand
Make the app open for astrology skeptics who use this to
contextualize their personalities
Make it open to friendships as well as romantic relationships
06. USER STORIES
I want to sign up for a new account
Insert name and date/time/location of birth
Get a natal chart with an explanation of what it entails
Answer short questionnaire about what you are looking for when
connecting with other people
Set your preferences for potential matches
Write your biography and what you are looking for
Upload images for your profile
Importing contacts you know
Change information you put in the app
I want to sign in to my account
Search for someone to connect with
Send message request to a profile you want to connect with
Check your horoscopes of the day
Report or block accounts that you don't want to see
Change your filters or preferences
Accept or reject message requests from profiles that want to
connect with you
Matchmake your friend with a profile that you think is
compatible with them
Learn more about the signs in your natal chart
Change your filters or preferences
The user flows are meant to show the trajectory for the following five features:
Creating a new account
Inputting information for new users
Finding a match
Confirming a match
Finding one's horoscope
I combined the trajectories in the five user stories I created into a
single sitemap. I also included other features that were not in the
user flows, including a matchmaking feature and a way for users to
access their settings.
The wireframes are made based on the sitemap and provides very
limited features. I have tested this with users, and while most can
figure out how to navigate the app, those who have limited knowledge
about astrology seem to be the most confused as to how to navigate
these wireframes since the explanations about the signs are not there,
but are represented as a block.
I made several sketches for a potential logo, playing off the name
"star crossed." I was aiming for something that captures the essense
of an astrology/dating branding without being too cheesy.
I eventually went with the star surrounded by twelve "mini-stars"
represented as dots, with each of them representing one of the twelve
signs of the zodiac. Here is a preliminary design that shows the
dimensions of the first iteration of my logo.
I also made sketches where I tried to organize the features that
should appear in the app, including essentials that should be in the
settings or filter sections. Some of these features also end up in the
I made a mood board to get a sense of what kind of brand I should
develop for the app. Looking at different images, I found that for
astrology related subjects, I leaned towards using darker
colors to represent the night sky.
I incorporated the color scheme into my style guide and my logo,
using dark blue colors. For font choice, I went with Inconsolata and
Special Elite because of how they resemble typewriting fonts. I chose
them because it conveyed an old-fashioned vibe that complemented the
longevity of astrology.
12. USER TESTING
The first iteration
of the high fidelity mockup was made with bare
minimum aesthetics based on the wireframes. The initial appearance is
devoid of color and personality, and is meant to show the structure of
the app. The prototype is also availible below.
The second iteration
was spent making adjustments to the previous iteration and making
changes that would help users navigate this site.
One of the first changes I made was for a user who had large fingers,
and has trouble using small buttons. I increased the size of the
buttons that are meant to approve or reject potential matches to suit
their needs. The larger buttons I ultimately chose to use are at the
right hand side.
I also made minor design changes in areas such as the new user
questionnaire section, in which I changed the "other" designation in
gender to "custom" to be more inclusive towards gender non-conforming
people. I am still not very satisfied with this method of gender
categorization, and it is something to look into if I were to do
future iterations of this project. I also changed the radial buttons,
which generally is used to select a single option, to a checkbox to
indicate users can choose more than one option. The final design
choice is on the
right hand side.
Moreover, as I started to incorporate the branding into the prototype,
I found that some users had trouble with the design choices I made.
For instance, I used a glowing effect to mimic that of stars in the
night sky to stand out against the dark colors. However, some users
had trouble visually processing this app, as it produced a blurring
effect for them that makes it difficult to read. In deference to this,
I took the advice of one user who suggested that limiting the glowing
effect inside the button could make this more readable for them. The
final design choice is on the
right hand side.
There was also a series of minor adjustments I made
for this app to be more inclusive, and the one that sticks out the
most was made by an airline assistant. Because she is constantly
traveling and has an unreliable location, distance is a tricky area
for her because she could be at different states at different times.
As such, I significantly increased the maximum distance so that people
with similar professions could also use this app. The final design
choice is on the
right hand side.
After making these changes, I have the
completed, which includes the aesthetics drawn up in the branding and
takes into consideration the feedback I got from the people who tested
this prototype. The app takes on the following appearance:
The completed prototype for the StarCrossed app, which is also the
current third iteration of this app, can be found here:
WHAT I LEARNED
I was unfamiliar with iOS as someone who only used android my entire
life, and I am unfamiliar with both astrology and dating apps. This
made it a challenging project in that I was doing something with
subjects that I do not have much prior knowledge to. I did think I was
over in my head when I first did this, so I was surprised by how well
this all came together, considering that I was not really sure what I
was doing in the process of creating this prototype. This helped me
feel more confident in my ability to tackle projects that are outside
my comfort zone.
I also found that I was able to create prototypes much faster than
before, and do a better job in directing users in the directions I
want them to take when they are navigating through my app. I could see
the improvements I made in designing and organizing my projects in
comparison with the previous one I was invested in, so it was
encouraging for me to see that I have grown somewhat as a designer.
I also see the areas in this project where there is room for
improvement. I stopped at the iteration where I am at right now, but I
think being aware that there is always more that I can do with this
project can be helpful in making better products.