New England Dairy
GAMEDAY

Educational Program

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SUMMARY

New England Dairy had a kickoff event for students, which happened online through Zoom. It was a fairly large event meant to teach people about dairy in an engaging and interactive way, and because it was affiliated with the NFL, it also featured football. I was tasked with creating visuals and activities, as well as storyboarding an entertaining way to teach students how a dairy farm operates.

Disclaimer: None of the materials are my property and all rights remain with CustomED and its partners.


PROJECT OVERVIEW

Challenge

Create activities for New England Dairy’s virtual event that can engage students online


Solution

  • Design engaging activities for the event
  • Create visual elements using vector illustrations
  • Storyboard for special events that require a more interactive component

Role

  • Instructional Designer
  • Visual Designer

Time

3 months


Tools

  • Figma
  • Zoom

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TASKS

Confidential things I worked on for this program:

  • Games & Activities
  • Activities testing
  • Ideation & Brainstorm
  • Backup at Virtual Event

Other things I worked on for this program:

  • Create activities and test it out with the team before launching them
  • Design activities and create visuals as needed
  • Storyboard an activity that has a storytelling element teaching students about dairy and how dairy farms operate

VISUAL DESIGN

I created an activity following the adventures of Walter the Water Droplet, which shows the journey he takes throughout the dairy farm. Throughout the process, students learn about the temperature needed to cool the milk, the environmental cost of a gallon of milk, and the different tools that farmers use to raise cattle.

I included select screenshots from the activity here:





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