ML TRAINING

Website

Image of ML Training Website in desktop and mobile

SUMMARY


This is an e-commerce website for a personal trainer, Martin Leano, who wanted a website that looks clean and professional to generate more business. The goal of the website is to draw in customers who are interested in changing their life through fitness.


PROJECT OVERVIEW


Challenge

Redesign an e-commerce website that is cluttered and difficult to navigate. The goal is to make it easier to navigate and appeal to a wider audience, especially people who are new to fitness.


Solution

  • Research the website's intended audience to make sure it successfully reaches them
  • Give the website a clean and minimalist design
  • Make sure the copy is clear, concise, and easy to understand

Role

  • UX Writer
  • Copywriter
  • UX Designer

Time

1 month


Tools

  • Figma

VIEW WEBSITE

UX WRITING


BEFORE:

UX Writing

AFTER:

UX Writing

COPYWRITING


BEFORE:

Copywriting

AFTER:

Copywriting

VISUAL DESIGN


Cleaned up visuals in the home page so that the text is readable for users.

BEFORE:

First iteration of website

AFTER:

Second iteration of website
VIEW PROTOTYPE

CONTACT